"Spending one minute reading an article to find out how to change your passwordEmailing the company, waiting for a reply, getting an answer, then still having to change your password yourself?You'd probably choose the first option and just do it yourself, right?Your customers probably feel the same way, and a great knowledge base is how you make that happen. The more complete and well-structured your knowledge base is, the more actions customers will be able to accomplish on their own.That's great for them and for you. Every time a customer can help themselves, it also means fewer tickets for your support team, freeing them up to focus on more complex issues." https://blog.hubspot.com/service/knowledge-base-examples